our value
Scents not only bring sensations but also inspire perceptions. The Oriented aims to empower you with guidance and a sense of direction – we are The Oriented. The Oriented combines oriental fragrances with artistic creation, offering you a three-dimensional world experience related to well-being, culture, and art.
to whom
The Oriented products are designed for the ones who are eager to find his/her direction of life.
our approach
The products we design embody oriental philosophical thinking, offering inspiration and insight through multiple senses such as smell, taste, and touch. Our online and offline community events, such as tea ceremonies, flower arrangements, and meditation etc., allow you to experience purification and elevation of the body, mind, and soul up close.
scent, culture and art
Our product design and activities revolve around these two main themes, exploring the relationship between oneself and others and oneself and self.